Shama Persson

Welcome! I’m Shama and apart from being Rachel’s mom, I’m a passionate innovator and I love challenges. I’ve been working with innovations and product development for almost two decades as a serial entreprenor. I have my background and education in IT and marketing but the years of running my own businesses with import and export probably tought me much more. Being a part of Yoga Girl®, to work with my daughter in growing this company and movement is a challenge and an opportunity. I feel that age and years of experience is coming together in a beautiful way in the role I have here and my wish is to be of as much service as I can. I have a growing interest in the manufacturing process and want to find better ways to create and develop with more concern taken in every aspects. I am eager to learn what I don’t already know and to keep growing to become the best version of me possible. My greatest joy is to spend as much time as I possibly can together with my children and Lea Luna. I practiced yoga for the first time in Costa Rica 2008 and have been a slow adopter. Today yoga is part of my daily practice at home and when in Aruba you will meet me at Island Yoga most days!

Shama Perssons articles

#businessforchange

Sustainable T-Shirts!

Why create another t-shirt when the world is already full of them? Is there a way to increase sustainability, better paying jobs and community through a t-shirt? Learn about our ethical and compassionate Yoga Girl® tee!

Shama Persson- Sunday, 5:25 pm0
#businessforchange

Creating Abundance to do More Good- Yoga Girl® Brand and Foundation

We are co-creating abundance NOW. We see money as an energetic exchange which opens possibilities. That’s why we for every dollar the Yoga Girl® brand earns, the Yoga Girl® Foundation is nourished so it can help those less fortunate.

Shama Persson- Wednesday, 2:55 pm0
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Our #businessforchange model

The question is not what you can gain, the question is what you can give!

Shama Persson- Tuesday, 2:19 pm0
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HiYoga Norway, Our First Studio Partner

We are so happy and proud to welcome HiYoga as our first ever Studio Partner! In our vision to heal and change the world, we need help. Therefore, it is our mission to partner with studios around the world. We are happy to announce that HiYoga in Oslo, Norway is our very first partnership!

Shama Persson- Thursday, 12:09 pm0
#businessforchange

Lighthouse Yoga, Our Second Studio Partner

We are so happy and proud to welcome Lighthouse Yoga as our 2nd Studio Partner! In our vision to heal and change the world, we need help. Therefore, it is our mission to partner with studios around the world. We are happy to announce that Lighthouse Yoga in Omaha, Nebraska is our second partnership!

Shama Persson- Monday, 12:08 pm0