Shama Persson

Welcome! I’m Shama and apart from being Rachel’s mom, I’m a passionate innovator and I love challenges. I’ve been working with innovations and product development for almost two decades as a serial entreprenor. I have my background and education in IT and marketing but the years of running my own businesses with import and export probably tought me much more. Being a part of Yoga Girl®, to work with my daughter in growing this company and movement is a challenge and an opportunity. I feel that age and years of experience is coming together in a beautiful way in the role I have here and my wish is to be of as much service as I can. I have a growing interest in the manufacturing process and want to find better ways to create and develop with more concern taken in every aspects. I am eager to learn what I don’t already know and to keep growing to become the best version of me possible. My greatest joy is to spend as much time as I possibly can together with my children and Lea Luna. I practiced yoga for the first time in Costa Rica 2008 and have been a slow adopter. Today yoga is part of my daily practice at home and when in Aruba you will meet me at Island Yoga most days!

Shama Perssons articles


Aim'n Sportswear

Sponsor partner of Yoga Girl® Foundation and yoga pants for all our 2019 programs

Shama Persson- Wednesday, 4:49 pm0


Our first Studio Partner in Oslo, Norway!

Shama Persson- Friday, 11:23 am0

Green Gaia Essentials

Sponsor partner of Yoga Girl® Foundation and lip balms and yoga mat sprays for all our 2019 programs

Shama Persson- Wednesday, 10:31 am0

Lighthouse Yoga

Our 2nd studio partner in Omaha, Nebraska!

Shama Persson- Wednesday, 11:46 am0

Sustainable T-Shirts!

Why create another t-shirt when the world is already full of them? Is there a way to increase sustainability, better paying jobs and community through a t-shirt? Learn about our ethical and compassionate Yoga Girl® tee!

Shama Persson- Sunday, 5:25 pm0

Peaceful Monkey

We welcome the Peaceful Monkey as our first Studio Partner in Ohio!

Shama Persson- Friday, 8:56 am0

Our #businessforchange model

The question is not what you can gain, the question is what you can give!

Shama Persson- Tuesday, 2:19 pm0

DIFF eyewear

Sponsor partner of Yoga Girl® Foundation and sun glasses for all our 2019 programs

Shama Persson- Tuesday, 12:34 am0

Creating Abundance to do More Good- Yoga Girl® Brand and Foundation

We are co-creating abundance NOW. We see money as an energetic exchange which opens possibilities. That’s why we for every dollar the Yoga Girl® brand earns, the Yoga Girl® Foundation is nourished so it can help those less fortunate.

Shama Persson- Friday, 4:44 pm0

Village Yoga

Welcome Village Yoga, as our new partner located in Georgia, USA. We are so happy and proud to have you with us.

Shama Persson- Monday, 4:46 pm0

Rock & Raw Jewellery

"We believe in co-creation, in collaboration to raise the vibration of the planet."

Shama Persson- Monday, 4:51 pm0


Sponsor partner of Yoga Girl® Foundation and yoga journals for all our 2019 programs

Shama Persson- Wednesday, 11:33 am0

La Yoga

We welcome La Yoga as our first Studio Partner in Australia!

Shama Persson- Thursday, 9:12 am0
Yoga Girl® Foundation

Helping the Children of Aruba

The first project for the Yoga Girl® Foundation has the right focus, children in need of our support!

Shama Persson- Friday, 12:03 pm0