The Yoga Girl® Foundation supports women and children who suffer the consequences of trauma, injustice, abuse and poverty. We provide emotional, financial and medical aid to support healing and empower growth. The foundation was founded 2018 in Sweden by Rachel Brathen Schoneveld and Shama Persson.
A letter from Rachel & Shama
When we decided to create the Yoga Girl® brand, one of our biggest objectives was to do more good, to be of more service within our community, and to be of greater service to those outside our community who are really suffering.
One way to begin was to take a part of our business profits and donate these funds to world wide philanthropic causes. Another option was to create our own foundation where we think we can be of most service, through the help of our large and loving community of Yoga Girls.
It was very clear from the start that where our hearts ache the most is when women and children are suffering. We have both worked really hard on our relationship, to heal old wounds and to grow in love as a mother and daughter. With Lea Luna being born, the urgency to give became even stronger and the idea of a Yoga Girl® Foundation was born 2017. What we have we wish for everyone on the planet to have, a loving connection between mother and child, to be loved and safe, to have enough food, education and the basic needs met and the opportunity to grow and live a happy life.
These are our prioritised areas for the first years:
❤️ Child safety and abuse prevention (Our first project in Aruba has begun, read the article here!)
❤️ Self-love and self-esteem empowerment in women
❤️ Stress reduction and anxiety prevention
What you see now is just the beginning. We hope you will support us by being part of our community, by growing in love with yourself and others and sharing our vision. We truly believe that we can change the world by changing ourselves, and that to be of service to others is a major part on this path.
Rachel & Shama
#businessforchange -a new way to do good!
Businesses ordinarily contribute to charity by either choosing a cause that they support and using this as a marketing tool for "doing good" or by sharing end-of-year profits for a tax deduction. Much of this is about public perception of the business and marketing. We asked ourselves: is there another way where we can be more immediate and active on a daily basis? Is there a way that our business can support charity as we grow, that the more successful we are, the more difference we can make? Can we use the power of our big and loving community and the Yoga Girl® brand to do this? The answer was, yes, we can, let's try it! Here is our plan so far:
10% of all sales are donated
10% of all Yoga Girl® retail prices are earmarked for donations to the Yoga Girl® Foundation, so every product you buy will automatically contribute 10% of its retail price to the foundation.
A portion of profits from our collaborations are earmarked for donations to the Yoga Girl® Foundation. With some collaborations, like Amazon, we will donate 100% of our earnings to the foundation. For others, we will donate between 10% and 50% of our profits depending on the scope of the collaboration. Read more about #businessforchange here and the Amazon collaboration here.
We cannot do this without you! We are so happy for our sponsors and their generous donations to help us reach our goals. If you and your company wants to become a sponsor, please send an email to email@example.com.
Shout outs from Yoga Girl® Instagram
Sometimes the need for support is bigger and we need to move quickly to make the most difference. At those moments Rachel will use her voice to address injustice and critical situations where you can contribute directly to taking action.
We will open up to receive your generosity as soon as possible. The Yoga Girl® Foundation was founded in Sweden, with an active branch in Aruba. A United States branch is in progress. As soon as all administrative and financial pieces are in place, we will be able to receive donations from the public. In the meantime, any funds collected through our partnerships are being held to be given to the foundation.
Yoga Girl® Foundation website
They say it takes a village to raise a child, and it also takes time to create a foundation. Our website is underway. We are currently researching and planning where funds given so far will be donated. Follow us on Facebook and Instagram @yogagirlfoundation and you'll be the first to know when we are ready to receive. Thank you!